Data protection

This data protection declaration clarifies the type, scope and purpose of the processing of personal data (hereinafter referred to as "data") as part of the provision of our services as well as within our online offer and the websites, functions and content connected to it, as well as external online presences, such as our social media profile (hereinafter collectively referred to as the "online offer"). With regard to the terms used, such as "processing" or "responsible", we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).

Responsible

  • Eric Insel
  • Consulting business economist
  • Watzmannring 72
  • 85748 Garching near Munich
  • Germany
  • E-mail address: eric.insel@famzy.de
  • Link to imprint: https://famzy.de/impressum
  • Contact data protection officer: eric.insel@famzy.de

Types of data processed

  • Inventory data (e.g., personal master data, names or addresses).
  • Contact details (e.g., email, telephone numbers).
  • Content data (e.g., text input, photographs, videos).
  • Usage data (e.g. websites visited, interest in content, access times).
  • Meta / communication data (e.g., device information, IP addresses).

Categories of data subjects

Visitors and users of the online offer (in the following we refer to the data subjects collectively as "users").

Purpose of processing

  • Providing the online offer, its functions and content.
  • Answering contact inquiries and communicating with users.
  • Safety measures.
  • Range measurement / marketing

Terms used

"Personal data" is all information that relates to an identified or identifiable natural person (hereinafter "data subject"); An identifiable person is a natural person who can be identified directly or indirectly, in particular by assigning an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or one or more special features, expressing the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person.

"Processing" is any process or series of processes carried out with or without the help of automated processes in connection with personal data. The term goes far and covers practically every handling of data.

"Pseudonymization" means the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without the use of additional information, provided that this additional information is kept separately and is subject to technical and organizational measures that ensure that the personal data cannot be assigned to an identified or identifiable natural person.

“Profiling” means any type of automated processing of personal data, which consists in the fact that this personal data is used to evaluate certain personal aspects relating to a natural person, in particular aspects relating to work performance, economic situation, health, personal Analyze or predict the preferences, interests, reliability, behavior, location or change of location of this natural person.

The “person responsible” is the natural or legal person, authority, institution or other body that alone or together with others decides on the purposes and means of processing personal data.

"Processor" means a natural or legal person, public authority, agency or other body that processes personal data on behalf of the person responsible.

Relevant legal bases

In accordance with Art. 13 GDPR, we will inform you of the legal basis for our data processing. For users from the scope of the General Data Protection Regulation (GDPR), ie the EU and the EEC, the following applies if the legal basis is not mentioned in the data protection declaration: The legal basis for obtaining consent is Art. 6 para. 1 lit. a and Art. 7 GDPR;

The legal basis for processing for the performance of our services and implementation of contractual measures as well as answering inquiries is Art. 6 Para. 1 lit. b GDPR;

The legal basis for processing to fulfill our legal obligations is Art. 6 Para. 1 lit. c GDPR;

In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR serves as the legal basis.

The legal basis for the processing required to perform a task that is in the public interest or in the exercise of official authority that has been transferred to the person responsible is Art. 6 Para. 1 lit. e GDPR.

The legal basis for processing to protect our legitimate interests is Art. 6 Para. 1 lit. f GDPR.

The processing of data for purposes other than those for which it was collected is determined in accordance with the provisions of Article 6 (4) GDPR.

The processing of special categories of data (in accordance with Art. 9 Para. 1 GDPR) is determined in accordance with the stipulations of Art. 9 Para. 2 GDPR.

Safety measures

We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of processing, as well as the different probability and severity of the risk to the rights and freedoms of natural persons to ensure a level of protection appropriate to the risk.

The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling the physical access to the data, as well as the access, input, transfer, securing availability and their separation. Furthermore, we have set up procedures that guarantee the exercise of data subject rights, deletion of data and reaction to data threats. We also take the protection of personal data into account when developing or selecting hardware, software and processes, in accordance with the principle of data protection through technology design and data protection-friendly default settings.

Cooperation with processors, jointly responsible and third parties

If we disclose data to other people and companies (processors, jointly responsible persons or third parties) as part of our processing, transmit them to them or otherwise grant them access to the data, this will only be done on the basis of legal permission (e.g. if the data is transmitted to third parties, such as payment service providers, is required to fulfill the contract), users have given their consent, a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).

If we disclose, transmit or otherwise grant data to other companies in our group of companies, this is done in particular for administrative purposes as a legitimate interest and also on a basis that complies with the legal requirements.

Transfers to third countries

If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA) or the Swiss Confederation) or as part of the use of third-party services or disclosure or transmission of data to other people or companies happens, this only happens if it happens to fulfill our (pre) contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to express consent or contractually required transmission, we only process or leave the data in third countries with a recognized data protection level, to which the US processors certified under the "Privacy Shield" belong or on the basis of special guarantees, such asInformation page of the EU Commission ).

Rights of data subjects

You have the right to request confirmation as to whether the data in question is being processed and to request information about this data as well as further information and a copy of the data in accordance with the legal requirements.

You have accordingly. the legal requirements the right to request the completion of the data concerning you or the correction of the incorrect data concerning you.

In accordance with the legal requirements, you have the right to request that the data in question be deleted immediately or, alternatively, to request that the processing of the data be restricted in accordance with the legal requirements.

You have the right to request that the data relating to you, which you have provided to us, be received in accordance with the legal requirements and to request their transmission to other responsible parties.

You also have the right to lodge a complaint with the responsible supervisory authority in accordance with the legal requirements.

Right of withdrawal

You have the right to withdraw your consent with future effect.

Right to object

You can object to the future processing of your data at any time in accordance with the legal requirements. The objection can in particular be made against processing for direct marketing purposes.

Cookies and right to object to direct mail

"Cookies" are small files that are stored on users' computers. Different information can be stored within the cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after their visit within an online offer. Temporary cookies, or “session cookies” or “transient cookies”, are cookies that are deleted after a user leaves an online offer and closes his browser. Such a cookie can be used, for example, to store the contents of a shopping cart in an online shop or a login status. "Permanent" or "persistent" are cookies that remain stored even after the browser is closed. For example, the login status can be saved, if users visit them after several days. Such a cookie can also be used to store the interests of users who are used for range measurement or marketing purposes. A “third-party cookie” refers to cookies that are offered by providers other than the person responsible for operating the online offer (otherwise, if they are only their cookies, we speak of “first-party cookies”).

We can use temporary and permanent cookies and clarify this in the context of our data protection declaration.

If we ask the user for their consent to the use of cookies (e.g. in the context of a cookie consent), the legal basis for this processing is Art. 6 Para. 1 lit. a. GDPR. Otherwise, the personal cookies of the users are used in accordance with the following explanations in the context of this data protection declaration on the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. GDPR) or if so the use of cookies is necessary to provide our contract-related services, in accordance with Art. 6 para. 1 lit. b. GDPR, or if the use of cookies is necessary to perform a task that is in the public interest or in the exercise of public authority, according to Art. 6 para. 1 lit. e.

If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.

A general objection to the use of cookies used for online marketing purposes can be found on a large number of services, especially in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/ be explained. Furthermore, cookies can be saved by switching them off in the browser settings. Please note that not all functions of this online offer can then be used.

Deletion of data

The data processed by us is deleted in accordance with the legal requirements or its processing is restricted. Unless expressly stated in this data protection declaration, the data stored by us will be deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any statutory retention requirements.

If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be kept for commercial or tax law reasons.

Changes and updates to the privacy policy

We ask you to inform yourself regularly about the content of our data protection declaration. We will adapt the data protection declaration as soon as the changes to the data processing carried out by us make this necessary. We will inform you as soon as the changes make it necessary to act on your part (e.g. consent) or other individual notification.

Business related processing

In addition, we process

  • contract data (e.g., subject of contract, term, customer category).
  • Payment data (e.g., bank details, payment history)

from our customers, prospects and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.

Contractual benefits

We process the data of our contractual partners and interested parties as well as other clients, customers, clients, clients or contractual partners (referred to collectively as "contractual partners") in accordance with Art. 6 Para. 1 lit. b. GDPR in order to provide you with our contractual or pre-contractual services. The data processed here, the type, scope and purpose and the necessity of their processing are determined by the underlying contractual relationship.

The processed data include the master data of our contractual partners (e.g., names and addresses), contact details (e.g. email addresses and telephone numbers) as well as contract data (e.g., services used, contract content, contractual communication, names of contact persons) and payment data (e.g., Bank details, payment history).

We generally do not process special categories of personal data, unless these are part of commissioned or contractual processing.

We process data that are necessary for the establishment and fulfillment of the contractual services and point out the necessity of their specification, unless this is evident for the contractual partners. Disclosure to external persons or companies only takes place if it is required under a contract. When processing the data provided to us as part of an order, we act in accordance with the instructions of the client and the legal requirements.

As part of the use of our online services, we can save the IP address and the time of the respective user action. The storage takes place on the basis of our legitimate interests, as well as the interests of the users in the protection against misuse and other unauthorized use. This data is not passed on to third parties, unless it is used to pursue our claims in accordance with. Art. 6 para. 1 lit. f. GDPR required or there is a legal obligation to do so in accordance with. Art. 6 para. 1 lit. c. GDPR.

The data will be deleted if the data are no longer required to fulfill contractual or statutory care obligations and to deal with any warranty and comparable obligations, the necessity of storing the data being checked every three years; otherwise, the statutory retention requirements apply.

External payment service providers

We use external payment service providers through whose platforms the users and we can carry out payment transactions. These payment service providers may include, each with a link: Paypal, Klarna, Skrill, Giropay, Visa, Mastercard, American Express, Stripe.

In the context of fulfilling contracts, we use the payment service providers on the basis of Art. 6 Para. 1 lit. b. GDPR. For the rest, we use external payment service providers based on our legitimate interests in accordance with Art. 6 para. 1 lit. f. GDPR in order to offer our users effective and secure payment options.

The data processed by the payment service providers include inventory data, such as the name and address, bank data, such as account numbers or credit card numbers, passwords, TANs and checksums, as well as the contract, sums and recipient-related information. The information is required to complete the transactions. However, the data entered will only be processed and saved by the payment service providers. This means that we do not receive any account or credit card-related information, but only information with confirmation or negative information about the payment. The data may be transmitted by the payment service provider to credit agencies. The purpose of this transmission is to verify identity and creditworthiness.

The terms and conditions and the data protection notices of the respective payment service providers apply to the payment transactions, which can be called up on the respective websites or transaction applications. We also refer to these for the purpose of further information and assertion of rights of withdrawal, information and other data subjects.

Administration, financial accounting, office organization, contact management

We process data in the context of administrative tasks as well as the organization of our company, financial accounting and compliance with legal obligations, such as archiving. We process the same data that we process as part of the provision of our contractual services. The processing bases are Art. 6 Para. 1 lit. c. GDPR, Art. 6 Para. 1 lit. f. GDPR. Customers, interested parties, business partners and website visitors are affected by the processing. The purpose and our interest in processing lies in the administration, financial accounting, office organization, archiving of data, i.e. tasks that serve to maintain our business activities, perform our tasks and provide our services.

We disclose or transmit data to financial management, consultants such as tax advisors or auditors, as well as other fee agencies and payment service providers.

Furthermore, based on our business interests, we store information about suppliers, organizers and other business partners, e.g. for the purpose of contacting you later. We generally store this mostly company-related data permanently.

Business analysis and market research

In order to operate our business economically, to be able to recognize market trends, wishes of the contractual partners and users, we analyze the data available to us regarding business transactions, contracts, inquiries, etc. We process inventory data, communication data, contract data, payment data, usage data, metadata on the basis of Art 6 para. 1 lit. f. GDPR, whereby the data subjects include contractual partners, interested parties, customers, visitors and users of our online offer.

The analyzes are carried out for the purpose of business evaluations, marketing and market research. In doing so, we can take into account the profiles of the registered users with information, e.g. on their services used. The analyzes help us to increase user-friendliness, optimize our offer and business efficiency. The analyzes serve us alone and are not disclosed externally unless they are anonymous analyzes with summarized values.

If these analyzes or profiles are personal, they will be deleted or anonymized upon termination of the user, otherwise after two years from the conclusion of the contract. In addition, the overall business analyzes and general trend determinations are created anonymously if possible.

Google cloud services

We use the cloud offered by Google and the cloud software services (so-called software as a service, e.g. Google Suite) for the following purposes: document storage and management, calendar management, e-mail dispatch, spreadsheets and presentations, exchange of documents, content and information with certain recipients or publication of websites, forms or other content and information as well as chats and participation in audio and video conferences.

Here, the personal data of the users are processed insofar as they become part of the documents and content processed within the services described or are part of communication processes. This can include, for example, master data and contact data for users, data on processes, contracts, other processes and their content. Google also processes usage data and metadata that are used by Google for security purposes and service optimization.

As part of the use of publicly accessible documents, websites or other content, Google can save cookies on the user's computer for the purposes of web analysis or to remember user settings.

We use Google Cloud services based on our legitimate interests in accordance with Art. 6 para. 1 lit. f GDPR in efficient and secure administrative and collaboration processes. Furthermore, the processing is based on an order processing contract with Google ( https://cloud.google.com/terms/data-processing-terms ).

Further information can be found in Google's data protection declaration ( https://www.google.com/policies/privacy ) and the security information for Google cloud services ( https://cloud.google.com/security/privacy/ ). You can object to the processing of your data in the Google Cloud according to the legal requirements. Incidentally, the deletion of the data within Google's cloud services is determined by the other processing processes in which the data is processed (e.g., deletion no longer required for contractual purposes or storage for the purposes of taxing required data).

The Google Cloud services are offered by Google Ireland Limited. If there is a transmission to the USA, we refer to the certification by Google USA under the Privacy Shield ( https://www.privacyshield.gov/participant?id=a2zt0000000000001L5AAI&status=Aktiv ) and standard protection clauses ( https://cloud.google. com / terms / data-processing-terms ).

Participate in affiliate partner programs

Within our online offer, we use our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer) in accordance with. Art. 6 para. 1 lit. f GDPR, customary tracking measures insofar as these are necessary for the operation of the affiliate system. Below we explain the technical background to the users.

The services offered by our contractual partners can also be advertised and linked on other websites (so-called affiliate links or after-buy systems, if, for example, links or third-party services are offered after a contract has been concluded). The operators of the respective websites receive a commission if users follow the affiliate links and then take advantage of the offers.

In summary, it is necessary for our online offer that we can track whether users who are interested in affiliate links and / or the offers available from us, then take advantage of the offers at the instigation of the affiliate links or our online platform. For this purpose, the affiliate links and our offers are supplemented by certain values ​​that can be part of the link or otherwise, for example in a cookie. The values ​​include in particular the initial website (referrer), time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, an online identifier of the user, as well as tracking specific values ​​such as advertising material ID, partner ID and categorizations.

The online IDs of the users we use are pseudonymous values. This means that the online identifiers themselves do not contain any personal data such as names or email addresses. They only help us to determine whether the same user who clicked on an affiliate link or was interested in an offer via our online offer, took advantage of the offer, ie, for example, has concluded a contract with the provider. However, the online identifier is personal insofar as the partner company and also us have the online identifier together with other user data. This is the only way the partner company can tell us whether the user has taken advantage of the offer and we can, for example, pay out the bonus.

Registration function

Users can create a user account. As part of the registration, the required mandatory information is communicated to the users and based on Art. 6 Para. 1 lit. b GDPR processed for the purpose of providing the user account. The processed data include in particular the login information (name, password and an email address). The data entered during registration are used for the purposes of using the user account and its purpose.

Users can be informed by email about information relevant to their user account, such as technical changes. If users have terminated their user account, their data with regard to the user account will be deleted, subject to a legal retention requirement. It is the responsibility of the users to back up their data if the termination is successful before the end of the contract. We are entitled to irretrievably delete all user data stored during the contract period.

As part of the use of our registration and registration functions and the use of the user account, we save the IP address and the time of the respective user action. The storage takes place on the basis of our legitimate interests, as well as the user's protection against misuse and other unauthorized use. This data is not passed on to third parties, unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with. Art. 6 para. 1 lit. c. GDPR. The IP addresses will be anonymized or deleted after 7 days at the latest.

Comments and posts

If users leave comments or other contributions, their IP addresses can be based on our legitimate interests within the meaning of Art. 6 Para. 1 lit. f. GDPR can be stored for 7 days. This is done for our security, if someone leaves illegal content in comments and contributions (insults, forbidden political propaganda, etc.). In this case, we can be sued for the comment or contribution and are therefore interested in the identity of the author.

Furthermore, we reserve the right, based on our legitimate interests. Art. 6 para. 1 lit. f. GDPR to process user information for spam detection.

On the same legal basis, we reserve the right, in the case of surveys, to save users' IP addresses for their duration and to use cookies in order to avoid multiple votes.

The personal information provided in the context of the comments and contributions, any contact and website information as well as the content, are stored by us until the user objects.

Comment subscriptions

The follow-up comments can be made by users with their consent in accordance with Art. 6 para. 1 lit. a GDPR. The users receive a confirmation email to check whether they are the owner of the email address entered. Users can unsubscribe from ongoing comment subscriptions at any time. The confirmation email will contain information about the cancellation options. For the purpose of proving the user's consent, we save the time of registration together with the user's IP address and delete this information when users unsubscribe from the subscription.

You can cancel the receipt of our subscription at any time, ie revoke your consent. Based on our legitimate interests, we can save the e-mail addresses that have been removed for up to three years before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for cancellation is possible at any time, provided that the previous consent is confirmed.

Retrieval of profile pictures from Gravatar

We use the Gravatar service of Automattic Inc., 60 29th Street # 343, San Francisco, CA 94110, USA, within our online offer and in particular in our blog.

Gravatar is a service where users can log in and store profile pictures and their email addresses. If users leave posts or comments with the respective email address on other online presences (especially in blogs), their profile pictures can be displayed next to the posts or comments. For this purpose, the email address provided by the users is sent to Gravatar in encrypted form in order to check whether a profile is saved for it. This is the only purpose of sending the email address and it will not be used for other purposes, but will be deleted afterwards.

Gravatar is used on the basis of our legitimate interests within the meaning of Art. 6 Para. 1 lit. f) GDPR, since with the help of Gravatar we offer post and comment authors the opportunity to personalize their posts with a profile picture.

By displaying the images, Gravatar finds out the user's IP address, as this is necessary for communication between a browser and an online service. Further information on the collection and use of data by Gravatar can be found in Automattic's data protection information : https://automattic.com/privacy/ .

If users do not want a user picture linked to their email address at Gravatar to appear in the comments, you should use an email address that is not stored at Gravatar to comment. We would also like to point out that it is also possible to use an anonymous or no e-mail address if the users do not want their own e-mail address to be sent to Gravatar. Users can completely prevent the transfer of data by not using our comment system.

contact

When contacting us (e.g. via contact form, email, phone or via social media), the information provided by the user for processing the contact request and processing it in accordance with Art. 6 para. 1 lit. b. (within the framework of contractual / pre-contractual relationships), Art. 6 para. 1 lit. f. (other inquiries) GDPR processed .. The information provided by the users can be stored in a customer relationship management system (“CRM system”) or comparable inquiry organization.

We delete the requests if they are no longer necessary. We check the necessity every two years; The statutory archiving obligations also apply.

Newsletter

With the following information we inform you about the content of our newsletter as well as the registration, shipping and statistical evaluation procedure and your right to object. By subscribing to our newsletter, you agree to the receipt and the procedures described.

Content of the newsletter: We send newsletters, e-mails and other electronic notifications with advertising information (hereinafter "newsletter") only with the consent of the recipient or a legal permission. Insofar as the content of a newsletter is specifically described, it is decisive for the consent of the user. Our newsletters also contain information about our services and us.

Double opt-in and logging: The registration for our newsletter takes place in a so-called double opt-in procedure. This means that after registration you will receive an email asking you to confirm your registration. This confirmation is necessary so that nobody can register with someone else's email address. The registrations for the newsletter are logged in order to be able to demonstrate the registration process in accordance with the legal requirements. This includes storing the time of registration and confirmation, as well as the IP address. Changes to your data stored by the shipping service provider are also logged.

Registration data: To register for the newsletter, it is sufficient to provide your email address. Optionally, we ask you to provide a name in order to address it personally in the newslette

The newsletter is sent and the success measurement associated with it is based on the consent of the recipient in accordance with Art. 6 para. 1 lit. a, Art. 7 GDPR in conjunction with § 7 Para. 2 No. 3 UWG or, if consent is not required, on the basis of our legitimate interests in direct marketing in accordance with. Art. 6 para. 1 according to f. GDPR in conjunction with Section 7 (3) UWG.

The logging of the registration process is based on our legitimate interests in accordance with Art. 6 para. 1 lit. f GDPR. Our interest is focused on the use of a user-friendly and secure newsletter system that serves both our business interests and the expectations of the users and also allows us to prove consent.

Cancellation / revocation - You can cancel the receipt of our newsletter at any time, ie revoke your consent. You will find a link to cancel the newsletter at the end of each newsletter. Based on our legitimate interests, we can save the e-mail addresses that have been removed for up to three years before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for cancellation is possible at any time, provided that the previous consent is confirmed.

Newsletter - Mailchimp

The newsletter is sent using the mail service provider "MailChimp", a newsletter mailing platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE # 5000, Atlanta, GA 30308, USA. You can view the data protection regulations of the shipping service provider here: https://mailchimp.com/legal/privacy/ . The Rocket Science Group LLC d / b / a MailChimp is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with the European data protection level ( https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active ). The shipping service provider is based on our legitimate interests. Art. 6 para. 1 lit. f. GDPR and an order processing contract acc. 28 para. 3 sentence 1 GDPR.

The shipping service provider can use the recipient's data in pseudonymous form, ie without assignment to a user, to optimize or improve its own services, e.g. to technically optimize the shipping and presentation of the newsletter or for statistical purposes. However, the shipping service provider does not use the data of our newsletter recipients to write to them themselves or to pass the data on to third parties.

Newsletter - measuring success

The newsletters contain a so-called "web beacon", ie a pixel-sized file that is retrieved from our server when the newsletter is opened or, if we use a shipping service provider, from their server. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and time of retrieval, are initially collected.

This information is used to technically improve the services based on the technical data or the target groups and their reading behavior based on their access locations (which can be determined using the IP address) or the access times. The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our aim nor, if used, that of the shipping service provider to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

A separate revocation of the success measurement is unfortunately not possible, in this case the entire newsletter subscription must be canceled.

Hosting and emailing

The hosting services used by us serve to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, e-mail dispatch, security services and technical maintenance services that we use for the purpose of operating this online offer.

We, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta and communication data from customers, interested parties and visitors to this online offer based on our legitimate interests in the efficient and secure provision of this online offer in accordance with. Art. 6 para. 1 lit. f GDPR in conjunction with Art. 28 GDPR (contract processing contract).

Collection of access data and log files

We, or our hosting provider, based on our legitimate interests within the meaning of Art. 6 Para. 1 lit. f. GDPR data about every access to the server on which this service is located (so-called server log files). The access data include the name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider .

For security reasons (e.g. to investigate misuse or fraud), log file information is stored for a maximum of 7 days and then deleted. Data whose further storage is required for evidence purposes are excluded from deletion until the respective incident has been finally clarified.

Cloudflare's content delivery network

We use a so-called "Content Delivery Network" (CDN), offered by Cloudflare, Inc., 101 Townsend St, San Francisco, CA 94107, USA. Cloudflare is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt0000000GnZKAA0&status=Active ).

A CDN is a service with the help of which contents of our online offer, in particular large media files, such as graphics or scripts, can be delivered more quickly with the help of regionally distributed and connected servers. The processing of user data is carried out solely for the aforementioned purposes and to maintain the security and functionality of the CDN.

The use is based on our legitimate interests, ie interest in a safe and efficient provision, analysis and optimization of our online offer acc. Art. 6 para. 1 lit. f. GDPR.

For more information, see Cloudflare's privacy policy: https://www.cloudflare.com/security-policy .

StackPath's content delivery network

We use a so-called "Content Delivery Network" (CDN), offered by StackPath, LLC, 2021 McKinney Avenue, Suite 1100 Dallas, Texas 75201, USA. StackPath is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt0000000CbahAAC&status=Active )

A CDN is a service with the help of which contents of our online offer, in particular large media files, such as graphics or scripts, can be delivered more quickly with the help of regionally distributed and connected servers. The processing of user data is carried out solely for the aforementioned purposes and to maintain the security and functionality of the CDN.

The use is based on our legitimate interests, ie interest in a safe and efficient provision, analysis and optimization of our online offer.

For more information, see StackPath's privacy policy: https://www.stackpath.com/legal/privacy-statement .

Google Tag Manager

Google Tag Manager is a solution with which we can manage so-called website tags via an interface (and thus integrate Google Analytics and other Google marketing services into our online offering). The Tag Manager itself (which implements the tags) does not process any personal data of the users. With regard to the processing of users' personal data, reference is made to the following information about Google services. Usage guidelines: https://www.google.com/intl/de/tagmanager/use-policy.html .

Google Analytics

We use Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Google uses cookies. The information generated by the cookie about the use of the online offer by the user is usually transferred to a Google server in the USA and stored there.

Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with other services related to the use of this online offer and the internet. Pseudonymous user profiles of users can be created from the processed data.

Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with other services related to the use of this online offer and the internet. Pseudonymous user profiles of users can be created from the processed data.

We only use Google Analytics with activated IP anonymization. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.

The IP address transmitted by the user's browser is not merged with other Google data. The users can prevent the storage of cookies by setting their browser software accordingly; Users can also prevent Google from collecting the data generated by the cookie and relating to their use of the online offer and from processing this data by Google by downloading and installing the browser plug-in available under the following link: http: // tools .google.com / dlpage / gaoptout? hl = de

If we ask the users for their consent (e.g. in the context of a cookie consent), the legal basis for this processing is Art. 6 Para. 1 lit. a. GDPR. Otherwise, the personal data of the users are processed on the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. GDPR).

As far as data is processed in the USA, we would like to point out that Google is certified under the Privacy Shield Agreement and thereby guarantees that it will comply with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active ) .

You can find further information on data use by Google, setting and objection options in Google's data protection declaration ( https://policies.google.com/privacy ) and in the settings for the display of advertising by Google (https: // adssettings. google.com/authenticated ).

The personal data of the users will be deleted or anonymized after 14 months.

Google Universal Analytics

We use Google Analytics in the form of " universal analytics ". "Universal Analytics" refers to a process by Google Analytics in which the user analysis is based on a pseudonymous user ID and a pseudonymous profile of the user is created with information from the use of different devices (so-called "cross-device tracking") .

Target group formation with Google Analytics

We use Google Analytics to display the advertisements placed by Google and its partners' advertising services only to those users who have shown an interest in our online offer or the specific characteristics (e.g. interests in certain topics or products based on the visited Websites determined) that we transmit to Google (so-called "remarketing" or "Google Analytics audiences"). With the help of remarketing audiences, we would also like to ensure that our advertisements correspond to the potential interest of users.

Jetpack (WordPress Stats)

We use the Jetpack plugin (here the sub-function "Wordpress Stats"), which integrates a tool for statistical evaluation of visitor access and from Automattic Inc., 60 29th Street # 343, San Francisco, CA 94110, USA. Jetpack uses so-called “cookies”, text files that are stored on your computer and that enable an analysis of your use of the website.

The information generated by the cookie about your use of this online offer is stored on a server in the USA. User profiles of the users can be created from the processed data, whereby these are only used for analysis and not for advertising purposes. For more information, see Automattic's privacy policy: https://automattic.com/privacy/ and information about Jetpack cookies: https://jetpack.com/support/cookies/ .

If we ask the users for their consent (e.g. in the context of a cookie consent), the legal basis for this processing is Art. 6 Para. 1 lit. a. GDPR. Otherwise, the personal data of the users are processed on the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. GDPR).

Facebook pixels, custom audiences and Facebook conversion

The so-called “Facebook pixel” of the social network Facebook, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland (“Facebook”), is used within our online offer.

With the help of the Facebook pixel, Facebook is able, on the one hand, to determine the visitors of our online offer as a target group for the display of advertisements (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to only display the Facebook ads we have placed to those Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products that are based on the visited Websites determined) that we transmit to Facebook (so-called "custom audiences"). With the help of the Facebook pixel, we would also like to ensure that our Facebook ads correspond to the potential interest of the users and do not have a nuisance.

The processing of the data by Facebook takes place within the framework of Facebook's data usage guidelines. Accordingly, general information on the display of Facebook ads, in the data usage guidelines of Facebook: https://www.facebook.com/policy . You can find special information and details about the Facebook Pixel and how it works in the Facebook help section: https://www.facebook.com/business/help/651294705016616 .

If we ask the users for their consent (e.g. in the context of a cookie consent), the legal basis for this processing is Art. 6 Para. 1 lit. a. GDPR. Otherwise, the personal data of the users are processed on the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. GDPR).

Facebook is certified under the Privacy Shield Agreement and thereby guarantees that it will comply with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active ).

You can object to the recording by the Facebook pixel and the use of your data to display Facebook ads. To set which types of advertisements are displayed to you on Facebook, you can call up the page set up by Facebook and follow the instructions on the settings for usage-based advertising there: https://www.facebook.com/settings?tab=ads . The settings are platform-independent, ie they are applied to all devices, such as desktop computers or mobile devices.

You can also use cookies that are used for range measurement and advertising purposes via the deactivation page of the network advertising initiative ( http://optout.networkadvertising.org/ ) and also on the US website ( http://www.aboutads.info/ choices ) or the European website ( http://www.youronlinechoices.com/uk/your-ad-choices/ ).

Online presence in social media

We maintain online presences within social networks and platforms in order to communicate with the customers, interested parties and users active there and to be able to inform them there about our services.

We would like to point out that data of users outside the European Union can be processed. This can result in risks for the user, because it could make it more difficult, for example, to enforce users' rights. With regard to US providers who are certified under the Privacy Shield, we would like to point out that they are committed to complying with EU data protection standards.

In addition, user data is usually processed for market research and advertising purposes. For example, usage profiles can be created from the usage behavior and the resulting interests of the users. The usage profiles can in turn be used, for example, to place advertisements inside and outside the platforms that are believed to correspond to the interests of the users. For these purposes, cookies are usually stored on the users' computers, in which the usage behavior and interests of the users are stored. Furthermore, data can be stored in the usage profiles regardless of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).

The processing of users' personal data takes place on the basis of our legitimate interests in effective information for users and communication with users in accordance with. Art. 6 para. 1 lit. f. GDPR. If the users of the respective providers of the platforms are asked for their consent to the data processing described above, the legal basis for the processing is Art. 6 Para. 1 lit. a., Art. 7 GDPR.

For a detailed description of the respective processing and the possibilities of objection (opt-out), we refer to the information linked below by the provider.

Auch im Fall von Auskunftsanfragen und der Geltendmachung von Nutzerrechten, weisen wir darauf hin, dass diese am effektivsten bei den Anbietern geltend gemacht werden können. Nur die Anbieter haben jeweils Zugriff auf die Daten der Nutzer und können direkt entsprechende Maßnahmen ergreifen und Auskünfte geben. Sollten Sie dennoch Hilfe benötigen, dann können Sie sich an uns wenden.

Integration of services and content from third parties

We use content or service offers from third-party providers within our online offer based on our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. Integrate services such as videos or fonts (hereinafter referred to as “content”).

This always presupposes that the third-party providers of this content perceive the IP address of the user, since without the IP address they could not send the content to their browser. The IP address is therefore required to display this content. We strive to only use content whose respective providers only use the IP address to deliver the content. Third-party providers can also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and, among other things, technical information about the browser and operating system,

Vimeo

We can integrate the videos of the “Vimeo” platform from Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA. Data protection declaration: https://vimeo.com/privacy . We point out that Vimeo can use Google Analytics and refer to the data protection declaration ( https://policies.google.com/privacy ) and opt-out options for Google Analytics ( http://tools.google.com) / dlpage / gaoptout? hl = de ) or Google's settings for data use for marketing purposes ( https://adssettings.google.com/ ).

Youtube

We integrate the videos from the “YouTube” platform from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Data protection declaration: https://www.google.com/policies/privacy/ , opt-out: https://adssettings.google.com/authenticated .

Google Fonts

We integrate the fonts ("Google Fonts") from the provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. According to Google, the user data is used solely for the purpose of displaying the fonts in the user's browser. The integration takes place on the basis of our legitimate interests in a technically safe, maintenance-free and efficient use of fonts, their uniform representation and consideration of possible licensing restrictions for their integration. Data protection declaration: https://www.google.com/policies/privacy/ .

Google ReCaptcha

We integrate the function for detecting bots, e.g. when entering online forms ("ReCaptcha") from the provider GGoogle Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Data protection declaration: https://www.google.com/policies/privacy/ , opt-out: https://adssettings.google.com/authenticated

Google Maps

We integrate the maps of the “Google Maps” service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The processed data can include, in particular, IP addresses and location data of the users, which, however, are not collected without their consent (usually carried out as part of the settings of their mobile devices). The data can be processed in the USA. Data protection declaration: https://www.google.com/policies/privacy/ , opt-out: https://adssettings.google.com/authenticated .

OpenStreetMap

We integrate the maps of the “OpenStreetMap” service ( https://www.openstreetmap.de ), which are offered by the OpenStreetMap Foundation (OSMF) on the basis of the Open Data Commons Open Database license (ODbL). Privacy Policy: https://wiki.openstreetmap.org/wiki/Privacy_Policy .

As far as we know, the data of the users are used by OpenStreetMap exclusively for the purpose of displaying the map functions and temporarily storing the selected settings. This data can include, in particular, IP addresses and location data of the users, which, however, are not collected without their consent (usually as part of the settings of their mobile devices).

The data can be processed in the USA. Further information can be found in the data protection declaration of OpenStreetMap: https://wiki.openstreetmap.org/wiki/Privacy_Policy .

Use of Facebook social plugins

On the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Article 6 (1) (f) GDPR), we use social plugins (“plugins”) from the social network facebook.com, which operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland (“Facebook”).

This can include, for example, content such as images, videos or text and buttons with which users can share content from this online offer within Facebook. The list and the appearance of the Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/ .

Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active ).

When a user calls up a function of this online offer that contains such a plugin, his device establishes a direct connection to the Facebook servers. The content of the plug-in is transmitted from Facebook directly to the user's device, which integrates it into the online offer. User profiles of the users can be created from the processed data. We therefore have no influence on the scope of the data that Facebook collects with the help of this plugin and therefore informs the users according to our level of knowledge.

By integrating the plugins, Facebook receives the information that a user has called up the corresponding page of the online offer. If the user is logged into Facebook, Facebook can assign the visit to their Facebook account. If users interact with the plugins, for example by pressing the Like button or leaving a comment, the corresponding information is transmitted from your device directly to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will find out and save his IP address. According to Facebook, only an anonymized IP address is saved in Germany.

The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as the related rights and setting options for protecting the privacy of users can be found in Facebook's data protection information: https://www.facebook.com/about/privacy/ .

If a user is a Facebook member and does not want Facebook to collect data about him via this online offer and link it to his member data stored on Facebook, he must log out of Facebook before using our online offer and delete his cookies. Further settings and contradictions regarding the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US website http://www.aboutads.info / choices / or the EU site http://www.youronlinechoices.com/ . The settings are platform-independent, ie they are applied to all devices, such as desktop computers or mobile devices.

Twitter

Functions and content of the Twitter service offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA can be integrated into our online offer. This can include, for example, content such as images, videos or text and buttons with which users can share content from this online offer within Twitter.

If the users are members of the Twitter platform, Twitter can assign the access to the above content and functions to the user profiles there. Twitter is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active ). Data protection: https://twitter.com/de/privacy , opt-out: https://twitter.com/personalization .

Instagram

Functions and content of the Instagram service offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA can be integrated into our online offer. This can include, for example, content such as images, videos or text and buttons with which users can share content from this online offering within Instagram. If the users are members of the Instagram platform, Instagram can assign the access to the above content and functions to the user profiles there. Instagram's privacy policy: http://instagram.com/about/legal/privacy/ .

Pinterest

Functions and contents of the Pinterest service offered by Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA can be integrated into our online offer. This can include, for example, content such as images, videos or text and buttons with which users can share content from this online offer within Pinterest. If the users are members of the Pinterest platform, Pinterest can assign the access to the above content and functions to the user profiles there. Pinterest's privacy policy: https://about.pinterest.com/de/privacy-policy .

Xing

Functions and contents of the Xing service offered by XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany can be integrated into our online offer. This may include, for example, content such as images, videos or text and buttons with which users can share the content of this online offer within Xing. If the users are members of the Xing platform, Xing can assign the access to the above content and functions to the user profiles there. Xing's privacy policy: https://privacy.xing.com/de/datenschutzerklaerung .

LinkedIn

Functions and content of the LinkedIn service, offered by the LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland, can be integrated into our online offer. This can include, for example, content such as images, videos or text and buttons with which users can share content from this online offering within LinkedIn. If the users are members of the LinkedIn platform, LinkedIn can assign the access to the above-mentioned content and functions to the user profiles there. LinkedIn privacy policy: https://www.linkedin.com/legal/privacy-policy . . LinkedIn is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active ). Data protection declaration: https://www.linkedin.com/legal/privacy-policy , opt-out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out .

Google+

Functions and content of the Google+ platform, offered by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”), can be integrated into our online offer. This can include, for example, content such as images, videos or text and buttons with which users can share content from this online offering within Google. If the users are members of the Google+ platform, Google can assign the access to the above content and functions to the user profiles there.

Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active ). Further information on the use of data by Google, setting and objection options can be found in Google's data protection declaration ( https://policies.google.com/technologies/ads ) and in the settings for the display of advertisements by Google ( https: // adssettings.google.com/authenticated ).

Created with Datenschutz-Generator.de by RA Dr. Thomas Schwenke